Starting with Generation Y, more and more visual mediums have become available to us. The Visual Generation — the group of visual natives comprising Generations Y and Z — not only expect our stories to be visual, but to build our own visual narratives through photo sharing, online video, emojis, and — yes — our aptly named Instagram, Facebook, and Snapchat Stories.
We’ve also come to expect a certain level of quality, even from our friends. Everyone’s eager — if not competing — to share the best photos and videos, and we reward high quality with likes, follows, and shares. So if you hold your friends to this standard, you almost certainly hold brands to it.
Visual storytelling has become the fundamental mode in which many brands talk about themselves. But telling a visual story well isn’t easy. We all know how to take a photo on our phones, but producing a compelling, shareable brand video or motion graphic requires a professional eye and skillset. That’s why many organizations opt to work with a visual communication agency to produce this kind of content.
If you’re looking to tell your company’s story, or highlight some aspect of your brand with the power of visual storytelling, follow these best practices to achieve maximum impact.
1. Ensure that the medium fits the message.
Visual storytelling can take place within any piece of visual content that incorporates a narrative thread. In the case of branded content, that thread often guides audiences to reach particular conclusions…