The number-one goal for B2C marketers is building brand awareness, according to a 2020 report from the Content Marketing Institute. But today’s companies are competing for their audiences’ attention against a huge volume of high-quality content. As a result, it can be a real challenge to get consumers interested in learning more about your product or service.
If you’re looking to tell your brand story and attract more loyal customers in 2020, try adopting these four new year’s resolutions.
1. Adopt a visual-first mindset.
You know text-based content isn’t enough if you want to engage today’s audiences. But just because you’re using more visual content — from motion graphics to data visualizations to interactive experiences — it doesn’t mean you’re using it effectively. To truly thrive in a world that puts visual content first, you need to adopt a visual-first mindset…
