In 2019, 81 percent of B2C content marketers care about creating content that builds customer loyalty, according to the Content Marketing Institute. And it’s easy to see why: 66 percent of American consumers will spend more when they feel loyal to a particular brand.
From supporting your customer’s own business goals to creating customer profiles to offering rewards, businesses are seeking out all sorts of creative ways to retain their audience’s attention, and encourage repeat business from existing customers.
What role does your content play in developing a meaningful, long-lasting relationship with your customers? And what types of content are most effective at boosting loyalty?
First and foremost, quality is key. If you’re releasing low-quality content, like stock images and illustrations, it will be hard for your customers to feel proud about working with you. It will also be difficult for them to justify your partnership to their stakeholders. Meanwhile, potential customers will move on to better content.
With that in mind, let’s take a look at six types of content that can help you build customer loyalty — keeping in mind that all of these need to be high-quality and custom-made if you want to see real results.
1. Interactive calculators.
If you provide a useful tool, like a mortgage calculator, that people can use again and again, that will keep them coming back. It will also build their trust in your expertise…