The incredible potential of video marketing is already widely accepted across the marketing community. In fact, a 2019 report from Wyzowl found that 87 percent of businesses were utilizing video as part of their marketing efforts. This showed a steep increase from just two years before, when 63 percent were involved in video marketing.
For marketers, though, there is a huge variety of options when it comes to what type of video to create. There’s no one right answer–a live-action video in the style of a traditional commercial may help one company build customer loyalty, engage, or convert, whereas a motion graphic might be more effective for another.
When you’re deciding what format, style, or messaging works best, a lot of factors are at play, including questions of what goals you’re trying to achieve and what audiences you’re hoping to reach.
Even so, there’s one type of video that stands out from the rest in terms of its popularity and its potential for conversions: the explainer video. Wyzowl found that 96 percent of those surveyed had seen an explainer video about a service or product. And in fact, out of the 87 percent of people who wanted to see more branded video in 2019, explainer videos were the No. 1 type they wanted to see.
Still, the quality and intentionality of the video you create can make a big difference as to its success. So let’s take a look at six key strategies for making an explainer video that your potential customers will actually want to watch…
